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Marketing for Humans

Marketing for Humans is a podcast by Christina Frei, creator of Innate Marketing Genius and Generosity Practice. It's about human-scale marketing between humans. Trust is your currency as a service-based business owner. If you can make a difference in potential clients' lives, they will want to do business with you. But how to do this? Chances are, you are not accessing one of your biggest superpowers: your Innate Marketing Genius. Christina Frei talks about this with business owners, sharing the secrets of owning your voice and landing on one core strategy that brings in great clients.

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Marketing for Humans

What's Actually Working: 3 Product-Based Professionals Share their Marketing Secrets

October 05, 2021 • Christina Frei • Season 6 • Episode 3

I’m Christina Frei, and I’m a marketing consultant for solo business owners. My focus is helping my clients become the compelling expert of their field, where they get great clients by being who they are.

Today’s episode is with Product-Based Service professionals. These folks serve their clients thoughtfully, but with a product in the mix. Our three guests are at different phases in their business, so you’ll some insights into what’s working for specific business needs. We do a good ole fashioned field study, and check in on what’s working. So sit back and be inspired for your own marketing.

Tell a better brand story: Discover your marketing archetype.

Panelists:
Becky Suciu, Furniture Re-finisher
Mary McRae, J. Hilburn Associates
Lolli Leeson, Juice+, Tower Garden, and Health Coach