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Marketing for Humans

Marketing for Humans is a podcast by Christina Frei, creator of Innate Marketing Genius and Generosity Practice. It's about human-scale marketing between humans. Trust is your currency as a service-based business owner. If you can make a difference in potential clients' lives, they will want to do business with you. But how to do this? Chances are, you are not accessing one of your biggest superpowers: your Innate Marketing Genius. Christina Frei talks about this with business owners, sharing the secrets of owning your voice and landing on one core strategy that brings in great clients.

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Marketing for Humans

What's Actually Working: 3 Real Estate Agents Share their Marketing Secrets

September 21, 2021 • Christina Frei • Season 6 • Episode 1

I’m Christina Frei, and I’m a marketing consultant for solo business owners. My focus is helping my clients become the compelling expert of their field, where they get great clients by being who they are.

Today’s episode is a real estate marketing field study, where I speak with 3 agents who are great at what they do. It’s so easy to chase the marketing shiny toy, and there’s always urgency to try something new to get more clients. But it’s not sustainable to do it all, so we’re going to stop for a second, and check in on what’s working, in particular for these experts. I too can get enamored by marketing ideas and take a bunch of programs to solve this, but I’ve built my business on studying what works. Let’s hear from these real estate professionals and understand what’s working for them so that you can make better choices with your own marketing.

Discover your marketing archetype.

Panelists:
Maura Allard
Christine McCarron
Carey Gatto