Marketing Hotseat with a Personal Biographer: Meet Francie King, Steady Presence Artwork

Marketing for Humans

Marketing for Humans is a podcast by Christina Frei, creator of Innate Marketing Genius and Generosity Practice. It's about human-scale marketing between humans. Trust is your currency as a service-based business owner. If you can make a difference in potential clients' lives, they will want to do business with you. But how to do this? Chances are, you are not accessing one of your biggest superpowers: your Innate Marketing Genius. Christina Frei talks about this with business owners, sharing the secrets of owning your voice and landing on one core strategy that brings in great clients.

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Marketing for Humans

Marketing Hotseat with a Personal Biographer: Meet Francie King, Steady Presence

March 30, 2021 • Christina Frei • Season 5 • Episode 2

Marketing for Humans: Bringing the Human Back into Marketing.
Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your genius type here.

Season 5: Marketing Hotseats

I decided that I needed to show the magic of people’s deepest why in action. In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat, invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so. If you want some calmer, more authentic marketing ideas, these are your episodes.

Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.

Today’s episode is with Francie King, a personal biographer and owner of HistoryKeep. Francie King, is a longtime interviewer, writer, and editor whose articles and personal profiles have appeared in magazines and journals throughout New England. Her background includes leadership roles in many Boston area industries, and she has worked as a journalist and writer for more than 30 years. Francie is a Steady Presence, someone who acts as a pillar in her community and loves to offer her deep well of resources to people. Let’s hear this marketing brainstorming session with Francie.

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Francie King