Marketing Hotseat with a Personal Stylist: Meet Lisa Ann Schraffa Santin, Door Opener Artwork

Marketing for Humans

Marketing for Humans is a podcast by Christina Frei, creator of Innate Marketing Genius and Generosity Practice. It's about human-scale marketing between humans. Trust is your currency as a service-based business owner. If you can make a difference in potential clients' lives, they will want to do business with you. But how to do this? Chances are, you are not accessing one of your biggest superpowers: your Innate Marketing Genius. Christina Frei talks about this with business owners, sharing the secrets of owning your voice and landing on one core strategy that brings in great clients.

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Marketing for Humans

Marketing Hotseat with a Personal Stylist: Meet Lisa Ann Schraffa Santin, Door Opener

March 23, 2021 • Christina Frei • Season 5 • Episode 1

Marketing for Humans: Bringing the Human Back into Marketing.
Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your genius type here.

Season 5: Marketing Hotseats

I decided that I needed to show the magic of people’s deepest why in action. In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat, invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so. If you want some calmer, more authentic marketing ideas, these are your episodes.

Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.

Today we will be hearing from Lisa Ann Schraffa Santin, a personal stylist based in the North Shore of Boston. Lisa is a Door Opener, which means she loves opening up doors of perception for people, and she has a background with Eileen Fisher. She cares deeply about sustainability, which I love because I just figured out how to buy used clothing online on Thredup. Working with Lisa means you will feel great every day by owning a sustainable, empowering wardrobe that works for your lifestyle. Let’s welcome Lisa!

Meet with Christina

Lisa Ann Schraffa Santin

Jenn Wentworth