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Marketing for Humans

Marketing for Humans is a podcast by Christina Frei, creator of Innate Marketing Genius and Generosity Practice. It's about human-scale marketing between humans. Trust is your currency as a service-based business owner. If you can make a difference in potential clients' lives, they will want to do business with you. But how to do this? Chances are, you are not accessing one of your biggest superpowers: your Innate Marketing Genius. Christina Frei talks about this with business owners, sharing the secrets of owning your voice and landing on one core strategy that brings in great clients.

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Marketing for Humans

Steady Presence Panel: How Steady Presences Get Great Clients

March 02, 2021 • Christina Frei

I’m Christina Frei, founder of Innate Marketing Genius, where marketing is grounded in your unique way of helping people. I have identified 5 Innate Marketing Genius types with their own deepest why in service to others. This includes Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your type here.

Today I am featuring 4 Steady Presences. This is the Innate Marketing Genius type that operates as the calm in the storm. Your deepest why is assuring people they have what they need to move forward, and you do that by offering deep expertise, deep resources, and even a deep network of people. Often Steady Presences don't want to stand out, so the question is always how to distinguish yourself. This panel consists of 4 business owners who address what works for them in their marketing and what they've learned along the way. Everyone on this panel is a great marketer, so I can't wait for you to hear their ideas and insights. Enjoy the panel!
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Kate Hollis, Copywriter - Sales Copy
Jeff Rolke, Goldcoast Mortgage Services
Maureen Pomeroy, Pomeroy Law PC. Business Attorney
Mike Stare, Doctor of Physical Therapy, Personal Trainer, Certified Board Nutritionist, Spectrum Fitness