Marketing for Humans
Marketing for Humans is a podcast by Christina Frei, creator of Innate Marketing Genius and Generosity Practice. It's about human-scale marketing between humans. Trust is your currency as a service-based business owner. If you can make a difference in potential clients' lives, they will want to do business with you. But how to do this? Chances are, you are not accessing one of your biggest superpowers: your Innate Marketing Genius. Christina Frei talks about this with business owners, sharing the secrets of owning your voice and landing on one core strategy that brings in great clients.
Marketing for Humans
John Guanci, Business Coach: Marketing through Conversation
December 17, 2019
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Christina Frei
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Episode 19
John Guanci is a business coach who works with high achievers and he has an interesting background. He was in the food service industry for years, is trained as an E-Myth business coach, and has done the Mindfulness Based Stress Reduction (MBSR) training with Jon Kabat-Zinn. Even though he produces big results with his clients (I’ve spoken to one in particular), John has an easy- going conversational style. This factors into his marketing, because it turns out that he creates clients primarily with that conversational approach. Let’s hear about John’s organic marketing methods.
Video of the Interview
Innate Marketing Genius Assessment
John's Website
Field Notes Notepads
50 Ways to Create Great Relationships - PDF Free Download