Using Swag the Right Way for Your Clients with Gina Ahtof Artwork

Marketing for Humans

Marketing for Humans is a podcast by Christina Frei, creator of Innate Marketing Genius and Generosity Practice. It's about human-scale marketing between humans. Trust is your currency as a service-based business owner. If you can make a difference in potential clients' lives, they will want to do business with you. But how to do this? Chances are, you are not accessing one of your biggest superpowers: your Innate Marketing Genius. Christina Frei talks about this with business owners, sharing the secrets of owning your voice and landing on one core strategy that brings in great clients.

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Marketing for Humans

Using Swag the Right Way for Your Clients with Gina Ahtof

March 22, 2022 • Christina Frei • Season 7 • Episode 4

Today I am joined by Gina Ahtof, promotional items queen based in Metrowest Massachusetts. Gina owns Promo Print Plus, a promotions and design company that helps you stay top of mind with your clients. Let me assure you we are not going to talk about how to buy tons of swag so that your client sees your logo all the time. It’s way more thoughtful and nuanced than that. In this episode, Gina offers an alternative to business cards, a creative way to use QR codes on stickers, and reasons to give someone a great pen. We also addressed sustainability, which I think of when imagine lots of plastic pens sailing out into the world. Gina speaks to that. So let’s learn how to treat your clients well using strategically chosen promotional products.

Gina's Website - Promo Print Plus

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