How to be Grounded and Authentic on Instagram with Shannon Giordano Artwork

Marketing for Humans

Marketing for Humans is a podcast by Christina Frei, creator of Innate Marketing Genius and Generosity Practice. It's about human-scale marketing between humans. Trust is your currency as a service-based business owner. If you can make a difference in potential clients' lives, they will want to do business with you. But how to do this? Chances are, you are not accessing one of your biggest superpowers: your Innate Marketing Genius. Christina Frei talks about this with business owners, sharing the secrets of owning your voice and landing on one core strategy that brings in great clients.

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Marketing for Humans

How to be Grounded and Authentic on Instagram with Shannon Giordano

March 15, 2022 • Christina Frei • Season 7 • Episode 4

Shannon Giordano will tell you she’s not a digital native but she loves social media when it’s used for good: to connect us, to share authentically, and to build relationships. She is passionate about helping business owners and entrepreneurs build a strategy to authentically share their products and services online. Her goal is to get the best return on investment from social media marketing. What gets her out of bed in the morning, other than her 3-year-old chinook, Gracie, and the need to get her kids up for school, is helping business owners and entrepreneurs build the social media community they dream of.

We discussed:
How to get clients on Instagram
How to build trust on Instagram
What makes a Facebook group actually work
What to do about all the negative impacts of social media
Examples of what works for all of this

Shannon's Website: Serendipity Social Media

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