Marketing for Humans: Bringing the Human Back into Marketing.
Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your genius type here.
Season 5: Marketing Hotseats
I decided that I needed to show the magic of people’s deepest why in action. In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat, invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so. If you want some calmer, more authentic marketing ideas, these are your episodes.
Today we meet with Brooke Adams Law, writer, writing coach, and now book coach based in Stratford, CT. Brooke wrote a powerful devotional for Advent which I followed with friends last December. It was down-to-earth and yet beautifully inspiring too. Brooke’s novel Catchlight, won the Fairfield Book Prize in 2019 and is available on Amazon. She is now turning her attention to helping other writers create their books. From a marketing perspective, Brooke is an Adventure Guide, where sees what's possible for others and lives my example. Let’s talk to Brooke, learn about her work, and come up with some ideas for her marketing that are right for her.