Marketing for Humans: Bringing the Human Back into Marketing.
Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others? I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators. Discover your genius type here.
Season 5: Marketing Hotseats
I decided that I needed to show the magic of people’s deepest why in action. In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat, invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so. If you want some calmer, more authentic marketing ideas, these are your episodes.
Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.
Today I’m doing a Marketing Hotseat with Sarah Prescott, a dog trainer based in Wenham, MA. Sarah has helped me train my own Norwich Terrier, and it turns out that she raised puppies at the Guide Dogs for the Blind in California. There, she gained deep satisfaction in teaching young pups to grow into well-socialized Guide Dogs. After tons of research and testing, Sarah has her own method, where it’s all about personal discipline and leadership absolutely essential to train a dog effectively. Sarah is a Celebrator, which means she wants to bring the good life to others and does so with her own special flair. Let’s meet Sarah and come up with some great marketing ideas.